Most Visited Countries

Last updated October 10, 2025

International Tourist Arrivals 2023
International Tourism Receipts 2023
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International Tourist Arrivals 2023Question Mark
1FranceFrance100.0M
2SpainSpain85.2M
3United StatesUnited States66.5M
4ItalyItaly57.3M
5TurkeyTurkey55.2M
6MexicoMexico41.9M
7United KingdomUnited Kingdom37.2M
8GermanyGermany34.8M
9GreeceGreece32.7M
10IndiaIndia32.2M
11AustriaAustria30.9M
12ThailandThailand28.2M
13United Arab EmiratesUnited Arab Emirates28.1M
14Saudi ArabiaSaudi Arabia27.4M
15PortugalPortugal26.5M
16JapanJapan25.1M
17NetherlandsNetherlands20.3M
18MalaysiaMalaysia20.1M
19PolandPoland19.0M
20CanadaCanada18.3M
21Hong KongHong Kong17.2M
22CroatiaCroatia16.9M
23EgyptEgypt14.9M
24MoroccoMorocco14.5M
25MacauMacau14.2M
26HungaryHungary12.9M
27VietnamVietnam12.6M
28SwitzerlandSwitzerland11.6M
29South KoreaSouth Korea11.0M
30AlbaniaAlbania9.7M
31TunisiaTunisia9.4M
32BelgiumBelgium9.3M
33South AfricaSouth Africa8.5M
34Dominican RepublicDominican Republic8.1M
35SwedenSweden7.5M
36ArgentinaArgentina7.3M
37AustraliaAustralia7.2M
38UzbekistanUzbekistan6.6M
39TaiwanTaiwan6.5M
40IrelandIreland6.3M
41BrazilBrazil5.9M
42IranIran5.9M
43ColombiaColombia5.6M
44BahrainBahrain5.6M
45CambodiaCambodia5.5M
46JordanJordan5.3M
47Puerto RicoPuerto Rico5.0M
48PhilippinesPhilippines5.0M
49GeorgiaGeorgia4.7M
50SloveniaSlovenia4.7M
51QatarQatar4.1M
52AndorraAndorra4.0M
53BulgariaBulgaria4.0M
54CyprusCyprus3.8M
55UruguayUruguay3.8M
56ChileChile3.7M
57IsraelIsrael3.0M
58MaltaMalta3.0M
59JamaicaJamaica2.9M
60OmanOman2.8M
61Costa RicaCosta Rica2.8M
62FinlandFinland2.6M
63PeruPeru2.5M
64El SalvadorEl Salvador2.5M
65MontenegroMontenegro2.4M
66EstoniaEstonia2.4M
67LithuaniaLithuania2.4M
68ArmeniaArmenia2.3M
69PakistanPakistan2.2M
70AlgeriaAlgeria2.2M
71SerbiaSerbia2.1M
72RomaniaRomania2.1M
73GuatemalaGuatemala2.0M
74SyriaSyria2.0M
75MaldivesMaldives1.9M
76PanamaPanama1.9M
77BahamasBahamas1.8M
78TanzaniaTanzania1.8M
79LebanonLebanon1.7M
80ZimbabweZimbabwe1.6M
81SlovakiaSlovakia1.6M
82Sri LankaSri Lanka1.5M
83EcuadorEcuador1.4M
84AzerbaijanAzerbaijan1.4M
85MauritiusMauritius1.3M
86MyanmarMyanmar1.3M
87LatviaLatvia1.3M
88ArubaAruba1.3M
89Bosnia and HerzegovinaBosnia and Herzegovina1.2M
90NicaraguaNicaragua1.1M
91EthiopiaEthiopia1.1M
92LuxembourgLuxembourg1.1M
93NepalNepal1.0M
94BoliviaBolivia1.0M
95Cape VerdeCape Verde962.0K
96FijiFiji930.0K
97ParaguayParaguay864.0K
98HondurasHonduras850.0K
99ZambiaZambia801.0K
100North MacedoniaNorth Macedonia734.0K
101Turks and Caicos IslandsTurks and Caicos Islands663.0K
102GuamGuam656.0K
103BarbadosBarbados637.0K
104MongoliaMongolia594.0K
105CuracaoCuracao582.0K
106RwandaRwanda564.0K
107ReunionReunion556.0K
108PalestinePalestine483.0K
109BelizeBelize465.0K
110Cayman IslandsCayman Islands429.0K
111Sint MaartenSint Maarten395.0K
112Saint LuciaSaint Lucia381.0K
113SeychellesSeychelles351.0K
114NamibiaNamibia348.0K
115GuyanaGuyana319.0K
116Trinidad and TobagoTrinidad and Tobago309.0K
117Antigua and BarbudaAntigua and Barbuda282.0K
118French PolynesiaFrench Polynesia262.0K
119British Virgin IslandsBritish Virgin Islands261.0K
120MadagascarMadagascar260.0K
121Northern Mariana IslandsNorthern Mariana Islands216.0K
122MoldovaMoldova195.0K
123BermudaBermuda185.0K
124SamoaSamoa169.0K
125Cook IslandsCook Islands144.0K
126BruneiBrunei134.0K
126AngolaAngola134.0K
128New CaledoniaNew Caledonia126.0K
129LiechtensteinLiechtenstein114.0K
130San MarinoSan Marino109.0K
131Saint Kitts and NevisSaint Kitts and Nevis104.0K
132AnguillaAnguilla96.0K
133Saint Vincent and the GrenadinesSaint Vincent and the Grenadines81.0K
134VanuatuVanuatu77.0K
135DominicaDominica68.0K
136Sierra LeoneSierra Leone51.0K
137PalauPalau41.0K
138Solomon IslandsSolomon Islands26.0K
139MontserratMontserrat8.0K

Travel Hotspots & Popular Destinations

Every year, millions of people across the globe pack their bags and set off to explore the diverse cultures, breathtaking landscapes, unique cuisines, and historic landmarks that the world's countries have to offer. Transnational tourism plays a monumental role in the global economy and significantly impacts the culture and environment of the countries it touches. Using data on international arrivals collected by the World Tourism Organization, we've compiled a list of the most visited countries across the globe and analyzed what makes these nations so attractive to travelers.

Key findings from the data include:

  • France tops the list with a whopping 89.4 million arrivals, corroborating its reputation as a global hotspot for its rich history, cultural heritage, fine wines, and exquisite cuisine.
  • Making an impressive appearance in second place is Spain, boasting 83.7 million arrivals, thanks to its sun-soaked beaches, vibrant nightlife, UNESCO World Heritage Sites, and rich festive tradition.
  • The United States, with its diverse topography, iconic landmarks, and multicultural cities, follows closely, welcoming 79.3 million visitors.
  • Interestingly, Asian countries like China, with 65.7 million, Turkey, with 51.2 million, and Thailand, with 39.8 million, emphasize the growing interest in Asian cultures, history, landscapes, and culinary delights.
  • Countries with a strong historical and cultural background, like Italy, Germany, and the United Kingdom, boast high arrival numbers, with 64.5 million, 39.6 million, and 39.4 million, respectively, demonstrating the global appetite for cultural tourism.

Region ↕International Tourist Arrivals 2023↕Tourism Receipts 2023↕
France100.0M$71.2B
Spain85.2M$92.0B
United States66.5M$189.1B
Italy57.3M$55.9B
Turkey55.2M$49.5B
Mexico41.9M$30.7B
United Kingdom37.2M$73.9B
Germany34.8M$37.4B
Greece32.7M$22.3B
India32.2M$32.2B
Austria30.9M$25.0B
Thailand28.2M$29.7B
United Arab Emirates28.1M$51.9B
Saudi Arabia27.4M$36.0B
Portugal26.5M$27.2B
Japan25.1M$38.6B
Netherlands20.3M$20.7B
Malaysia20.1M$14.9B
Poland19.0M$15.0B
Canada18.3M$38.5B
Hong Kong17.2M$20.9B
Croatia16.9M$15.8B
Egypt14.9M$14.1B
Morocco14.5M$10.3B
Macau14.2M$32.6B
Hungary12.9M$8.0B
Vietnam12.6M$9.2B
Switzerland11.6M$21.1B
South Korea11.0M$15.3B
Albania9.7M$4.5B
Tunisia9.4M$2.6B
Belgium9.3M$7.6B
South Africa8.5M$5.7B
Dominican Republic8.1M$9.8B
Sweden7.5M$9.9B
Argentina7.3M$5.5B
Australia7.2M$46.1B
Uzbekistan6.6M$2.2B
Taiwan6.5M$8.7B
Ireland6.3M$7.5B
Brazil5.9M$6.9B
Iran5.9M
Colombia5.6M$7.6B
Bahrain5.6M$4.6B
Cambodia5.5M$3.1B
Jordan5.3M$7.4B
Puerto Rico5.0M$5.4B
Philippines5.0M$9.1B
Georgia4.7M$4.1B
Slovenia4.7M$3.5B
Qatar4.1M$8.8B
Andorra4.0M
Bulgaria4.0M$4.0B
Cyprus3.8M$3.2B
Uruguay3.8M$2.5B
Chile3.7M$2.4B
Israel3.0M$6.0B
Malta3.0M$2.1B
Jamaica2.9M$4.3B
Oman2.8M
Costa Rica2.8M$4.8B
Finland2.6M$2.7B
Peru2.5M$2.7B
El Salvador2.5M$2.8B
Montenegro2.4M$1.6B
Estonia2.4M$1.5B
Lithuania2.4M$1.8B
Armenia2.3M$3.0B
Pakistan2.2M$859.0M
Algeria2.2M$151.0M
Serbia2.1M$2.8B
Romania2.1M$5.0B
Guatemala2.0M$1.4B
Syria2.0M
Maldives1.9M$4.2B
Panama1.9M$5.5B
Bahamas1.8M$4.8B
Tanzania1.8M$3.4B
Lebanon1.7M$5.4B
Zimbabwe1.6M
Slovakia1.6M$1.6B
Sri Lanka1.5M$2.1B
Ecuador1.4M$2.0B
Azerbaijan1.4M$1.5B
Mauritius1.3M$1.9B
Myanmar1.3M
Latvia1.3M$1.3B
Aruba1.3M$2.6B
Bosnia and Herzegovina1.2M$1.6B
Nicaragua1.1M$739.0M
Ethiopia1.1M$1.1B
Luxembourg1.1M$6.3B
Nepal1.0M$564.0M
Bolivia1.0M$688.0M
Cape Verde962.0K$546.0M
Fiji930.0K$1.1B
Paraguay864.0K$633.0M
Honduras850.0K$722.0M
Zambia801.0K$801.0M
North Macedonia734.0K$599.0M
Turks and Caicos Islands663.0K
Guam656.0K
Barbados637.0K$1.2B
Mongolia594.0K$531.0M
Curacao582.0K$1.0B
Rwanda564.0K$564.0M
Reunion556.0K
Palestine483.0K$400.0M
Belize465.0K$717.0M
Cayman Islands429.0K
Sint Maarten395.0K$1.0B
Saint Lucia381.0K$1.2B
Seychelles351.0K$989.0M
Namibia348.0K$348.0M
Guyana319.0K
Trinidad and Tobago309.0K$429.0M
Antigua and Barbuda282.0K$756.0M
French Polynesia262.0K
British Virgin Islands261.0K
Madagascar260.0K
Northern Mariana Islands216.0K
Moldova195.0K$660.0M
Bermuda185.0K$521.0M
Samoa169.0K$22.0M
Cook Islands144.0K
Brunei134.0K$71.0M
Angola134.0K$20.0M
New Caledonia126.0K
Liechtenstein114.0K
San Marino109.0K
Saint Kitts and Nevis104.0K$159.0M
Anguilla96.0K$171.0M
Saint Vincent and the Grenadines81.0K$210.0M
Vanuatu77.0K
Dominica68.0K$79.0M
Sierra Leone51.0K
Palau41.0K
Solomon Islands26.0K
Montserrat8.0K$8.0M

10 Most Visited Countries

Topping the chart, with a massive number of 89.4 million arrivals, is France. This is a testimony to its enduring popularity amongst tourists, drawn to its diverse regional cultures, historical sites, museums, gastronomy, and the romantic allure of Paris.

Stepping up to the second spot is Spain, counting 83.7 million arrivals. Its combination of historical richness, sundrenched coasts, architectural beauty, flamenco music, and the running of the bulls are among the experiences that keep tourists pouring in.

The United States, a country of vast landscape diversity and iconic cities, seizes the third spot with 79.3 million international visitors. From the swarming streets of New York City to California’s golden coasts and Florida’s amusement parks, there is an endless list of attractions for tourists.

In the fourth spot, we see China, an Asian giant that had an impressive 65.7 million arrivals. With its ancient history, diverse culture, and remarkable landmarks like the Great Wall, it continues to enthrall explorers from around the globe.

Italy marks the fifth position with 64.5 million arrivals. Famed for its art, history, fashion, food, and wine, Italy effortlessly captivates the heart of its visitors.

At the sixth spot, we have Turkey with 51.2 million arrivals. It's a fascinating mix of Eastern and Western culture, joining together Istanbul's grand history and the turquoise coastlines of Antalya.

Heading to the Americas, Mexico lands on the seventh spot with 45.0 million arrivals. Its vibrant culture, mouth watering food, sun-beaten beaches, and famous Mayan and Aztec ruins are a strong pull for tourists.

Thailand welcomes the world at number eight, with 39.8 million arrivals, giving them a taste of Asia through its royal palaces, ancient ruins, ornate temples, and folk traditions, not to mention the famed beaches.

Germany ranks ninth with 39.6 million visitors, who are often drawn towards its picturesque landscapes, historical sites, and of course, Oktoberfest.

The final spot in our list goes to the United Kingdom, with 39.4 million arrivals. Its wealth of history, notable landmarks, and the royal charm of London, added to the cultural riches of Scotland, Wales, and Northern Ireland, make it a bucket list regular.

10 Most Visited Countries:

  1. France - 89.4M
  2. Spain - 83.7M
  3. United States - 79.3M
  4. China - 65.7M
  5. Italy - 64.5M
  6. Turkey - 51.2M
  7. Mexico - 45.0M
  8. Thailand - 39.8M
  9. Germany - 39.6M
  10. United Kingdom - 39.4M

Sources & Notes

International Tourism Highlights, 2024 Edition
Last updated
October, 2024
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